When it comes to gold, the fact of the matter is people definitely covet it. They might not be crossing a country in anticipation of great gold rush, but they are still valuing it as a major asset in general. People invest in certain and different assets classes all of the time just so that they have the ability to diversify their current portfolios and hopefully have the right selections to grow at a rate that is greater than the market.
When you think about gold in general, you can already tell how some people get so rich and generate so much wealth so quickly. Even though there are some indiviudals who continue to chase the bubble-esque items that have gone belly up in recent years or decades, those who invest in gold are investing in an item that has tangible and real value. When you think about the most basic rules of investing you always think about how you are investing in something that serves a purpose other than just as an investment. If something has real value then it also holds financial value.
The US Money Reserve is a great entity because they continue to preach these very ideas about investing in objects and tangible things that will hold a value for a long period of time. When you are thinking about growing a portfolio, the folks from the US Money Reserve will be able to point out exactly how it is so important to take a position in an asset like gold in the first place. Not only will you be able to see just how important it is with respect to transactionary value, but the demand for gold will sustain itself and continue to grow long after the next bubble pops.