There are some people that get appointed to CEO positions. They go to ivy league colleges and graduate at the top of their class. They often find themselves transported into businesses that they know nothing about. It is just their credentials that help them get into the door. That is one type of CEO. The other type is someone like Bernardo Chua.
He may have a resume that boasts of Harvard or Yale, but Chua has shown that he doesn’t really need this. He is the CEO of OrganoGold, and he has put his a lot of time into making this company what it is today. Chua has been the one working to get this company to the point where it is today. He has done it all. The research of the ingredients in his products, the marketing through direct selling channels and the educating of customers on the Ganoderma mushroom are all tasks that Bernardo Chua has taken on.
I do believe that his success is a direction contribution of his ability to juggle all of these different tasks. Some people may outsource their tasks to someone else. They will look for someone to take control of marketing while someone else does the research. It can become an expensive task to put so many different people in charge of different things. Facebook shows that Chua started small, and he spent valuable time researching the ingredients for the Ganoderma coffee before it was ever formed into a product. I think that this was important. He was inspired to form a product that was going to be of high quality. He has won awards for this product quality so I think that it was worth the time that he has spent to research the products.
Bernardo Chua has certainly seen his company take off, and I think that many more people will see what this company has to offer in time to come. His success is not a coincidence. This is sheer determination that has become the cornerstone of his success in the role of CEO.
By choosing to bypass the department stores Chua would gain more control of the way that his products were hitting the market. I think that he would have narrowed his growth margins if he would have made a product that sits on department shelves. The direct selling platform was more realistic for a product line like this one.