There is a great feeling in the air for Kanye West and the union for Adidas. Kanye has been trying to get people to take a look at what he has been doing with fashion for a long time. He has the sneakers and he has his own clothing design, but there have been a lot of snags in getting the clothing line off the ground. This is why there is a lot of buzz about the connection with Adidas.
The thing that has made this possible is the Kanye West popularity of shoes. There are people that are going to check the shoes on eBay and they will see that these shoes are selling for as much as $1,000. This is the resell value. The original price was around $750. In most cases these was a limited edition so people would buy as many as possible and resell for more.
Fans of the Kanye shoes will not have to worry as much about the shoes selling out because now there is talk of stores. There are people that are going to take interest in the shoes just because of the person that is linked to the shoes. At one time West was talking about dropping the business deal with Adidas, but things are working out in his favor. The company wants him because he is a lightning rod for controversy, and he sells clothes because he is such a powerful entertainer.
What Kanye wanted was a relationship with Nike. The money was not right so this did not happen. Adidas, however, has been more open to the creative process and creative control of West.