MIT graduate Jessie Zeng has raised $5.4 million to build the next algorithm-based fashion website. Zeng spent hours in our dorm room fantasizing over wearing outfits seen in viral Instagram posts. Now, she is helping millennials look and feel confident while wearing outfits similar to those marketed by celebrities.
Zeng’s company, Choosy, uses problem-solving operations conducted by a computer to find the most popular clothing items from celebrity Instagram accounts. Zeng saw several repeat questions and phrases under top trending Instagram posts: How can I purchase those clothes? What brand is that shirt? I wish I had that outfit in my closet!
Zeng and her co-owners started the online retail website by putting together four algorithmically-inspired outfits from the Hadid modeling sisters. The items sold out almost instantly. There were tens of thousands of people placed on a waiting list.
Choosy can get you a trendy outfit in just two weeks time. Zeng’s immediate family members own several textile manufacturing companies in China. Manufacturing duties of Choosy products get sent to nearby factories in China to speed up production and meet the growing demand for Choosy outfits.
Zeng keeps most shirts, shorts, and dresses at a competitive price of $50, although thick jackets and other fabrics can sell at a premium price of $100. The company can keep its manufacturing costs low by shipping directly to the consumer. All the customer has to do is select an item off of her website, enter in shipping and sizing information, and Choosy employees complete the rest of the work. You will be able to get new clothes and fabrics without having to leave your home.
The site is scheduled to go live in July 2018. Zeng is encouraging Instagram users to comment hashtag #getchoosy on trending posts with outfits that they find appealing.
One of the most certain things in fashion is that designers are going to be faced with pressure to come up with something new. While it is a lot easier to come up with something for the more outrageous fashion shows, it can actually be a little harder for designers to come up with something for the ready-to-wear crowd. These are the items that are going to be sold in the stores. Fortunately, people who buy clothes are going to keep buying what is available because clothes will fade over time. However, the designer that gets the most sales is the one that comes with the most unique and best looking item.
Sometimes, the pressure gets too great for designers that they wind up coming up with something that is going to be rather intimidating for people. Then there are some fun items that are actually going to capture the attention and the desires of people. Sometimes, it can be hard to predict what items are going to take off. For instance, the types of pants that have come out for women are the jeans that have been almost completely cut except for the pockets. Women are saving money to buy these products.
The good news is that these types of products are good for the summer. Therefore, women who want to wear these items are going to experience a lot of comfort. However, all a designer has to do for men is come up with something that is subtly different. However, some designers are taking some feminine designs and incorporating them into men’s clothing. While it can work for men in some cases, there are other cases that cause men to feel intimidated because they are worried about how they are going to be perceived in public. However, men find that many people can’t be bothered with caring.
Would you wear a sound wave? At the July 4 couture shows in Paris, that’s what models did as they presented Iris Van Herpen’s striking collection for fall 2016. In the Eglise Réformée de L’Oratoire du Louvre, the models, clad in Van Herpen’s couture, moved meditatively to the accompaniment of Zen bowl sounds by Japanese musician Kazuya Nagaya, creating an otherworldly fusion of visual art and music.
Designed as an homage to the field of cymatics, which is the visualization of sound waves as geometric patterns, Van Herpen’s high-fashion creations are delicate, strange, and beautiful in much the same way that patterns found throughout nature are. Though they don’t resemble traditional fashion items – indeed, it would be hard to pull off wearing Van Herpen’s sound-inspired garments anywhere outside a fashion show – the dresses are fascinating in their odd, intricate design as well as the technology used to painstakingly assemble them.
Van Herpen has a history of integrating cutting-edge technology into her fashion designs. To create her collection for fall 2016, Van Herpen used unusual materials such as thousands of tiny, hand-blown glass bubbles, translucent material made of Swarovski water drop crystals in silicone, and fragile Japanese organza woven from threads five times thinner than human hair. Arresting and memorable, Van Herpen’s fusion of geometry, sound, and ingenious craft will charm lovers of science and creative fashion alike.
At her couture fashion show on July fourth, Dutch designer Iris Van Herpen showed how fashion can merge with technology to make truly breathtaking pieces. The designer’s strangely beautiful dresses were inspired by cymatics, or the visual representations of sound waves. The clothing was symmetrical and featured geometric shapes, with textures and patterns resembling honeycombs, insect shells and wings, bubbles, and marine life. The dresses played with volume, dimensions, and material in a unique way.
According to Van Herpen, creating the line took a lot of trial and error. Because she worked with delicate, unconventional fabrics, getting the pieces to come out according to her vision was time consuming. Her “dewdrop dress,” created by suspending Swarovski crystals in a silicone dress, took lots of experimentation to achieve the perfect shape and stretch to make it wearable.
This heavy use of technology and science is rare to find in fashion, especially couture. Couture designers pride themselves on not using mass production methods and utilize “petites mains,” highly skilled craftspeople who sew and decorate the pieces on display in the world’s most extravagant fashion shows. Some pieces from Van Herpen’s show did still require this painstaking handiwork, however. One example is a dress made of tiny handblown glass spheres glued together with liquid silicone. This dress is a perfect example of the designer’s over the top, unforgettable style.