Project Runway alum Christian Siriano has been a pioneer for diversity and body positivity in fashion ever since he’s been in the field. He famously made a dress for Leslie Jones after she was unable to find a designer to dress her for the Ghostbusters premiere. The result was a stunning gown that Jones sparkled in, and Siriano got a lot of praise for the move. He tweeted in response to this praise, “Congrats aren’t in order, a change is.” He’s taken that sentiment even further in an essay for Glamour.
Siriano movingly writes about feeling different when he was growing up in a military community in Annapolis, Maryland. He says, “I felt, at times, super different. I was young. Gay. Eccentric. A little guy.” He describes that this feeling made him feel connected to other people who were different. For him, embracing difference in fashion vital. He chooses to dress people, not based on their appearance but by asking himself the question, “Am I a fan?”
Despite growing up and feeling different, Siriano says, “I’ve found an exciting, new model of success.” That he is using his own differences and his own successes to help others create successes not just in spite of but because of their differences is an exciting thing. Fashion should be for everyone, not just those who wear sample size.
Let’s be honest with ourselves. Lingerie is manufactured for women to wear. However, much of the purpose behind lingerie is to stir the fantasies of men. You only need to look at the advertisements of some of the biggest lingerie brands to see that most bras, panties, and accessories are designed to put men in a state of arousal. However, some of that might be changing. More and more lingerie brands are targeting their products with the message that men are optional when it comes to lingerie.
Some of it started with a woman named Heidi Zak. Zak realize one morning that she hated having to shop for bras. She quickly realized this was because so many bars were designed for appearance and not for comfort. She started a business called ThirdLove. ThirdLove sells basic undergarments designed by women for women. Run exclusively online, Thirdlove allows women to purchase bras and panties without all the hangers, fluorescent lighting, and annoying overhead music.
Zak’s brand is also reshaping the messages behind lingerie. Foe example, ThirdLove doesn’t view lingerie as a product for sexual fantasy. Instead, it show how lingerie can provide comfort, confidence, and empowerment. Perhaps this message is best communicated through the advertisements on the ThirdLove website. Traditionally, lingerie models have been photographed gazing sensually into the camera. At ThirdLove, the models gaze downward at themselves. This suggests the model is wearing the lingerie for her own comfort and not the for the pleasure of someone else. What a terrific message!
Pretty much everyone can agree that 2016 has been a very rough year for the world. Between politic strife, bombings and the loss of incredible entertainers, this year has been a doozy. However, the sun will still rise, and Pantone has released a new color for 2017.
Every year, the company takes part in this tradition, which gives us a way to focus upon the trajectory of humanity while also staying stylish. Simply by being anointed the year’s most relevant color, this hue will undoubtedly be included in more fashion lines and paint schemes. This year’s color is Greenery, which is a spunky shade of green with a hint of yellow thrown in. It’s meant to evoke rejuvenation and spring, heralding a new season. With so many people on the planet looking forward to the new year, it certainly seems appropriate.
Pantone has been tracking trends within the past year, and Greenery definitely stands out as a rebellious choice that defines the need for awakening. The color definitely captures a certain kind of passion for nature, as well as the joy of a new year. Since it is such a bold shade, experts are betting that Greenery will show up mostly in workout clothes and swimwear this year. Fashionistas will most likely use the color to accent their more neutral wardrobe choices, so don’t be surprised if you see a lot of handkerchiefs and scarves in this remarkable shade.
With ratings that either dip or remain lackluster with each passing year, it would seem that the once glorious Victoria’s Secret Fashion Show is plagued by waning enthusiasm. For two years in a row, the famous fashion show has been hurting in the numbers department. Many in the fashion industry—and outside of it—are even questioning why the show exists. It does seem like somewhat of an anomaly these days. With all of the entertainment now available on the web, the fashion show is definitely less titillating than it once would have been perceived.
It’s not for a lack of star power, either. With top models Kendall Jenner and Gigi Hadid hitting the runway as anointed Angels, one would think that the current generation would get into it. However, this has not been the case. Perhaps the supermodels of yesteryear—Gisele Bundchen and Naomi Campbell among them—had something that translated with audiences in a way that this current crop of models can’t muster. In a world where it takes a lot to shock, the outfits that the models parade down the runway don’t seem surprising or even particularly fashion-forward. However, some viewers have complained to the FCC about the skimpy outfits.
In the coming years, it should be interesting to see if the network decides that this holiday mainstay needs to go. Although it has been fun watching the Angels take on the world in their princess-pink plane, one can’t help but wonder if it’s time for something new.
Maggie Winter and Jac Cameroon co-founded All Year Round (AYR) in 2014. AYR is an e-commerce clothing brand consisting of women’s wear with the major focus on denim. The company has its headquarters in New York City, and it lately opened a new store in Lafayette Street, Soho. The AYR, which is a brother company to Bonobos, launched Guideshop in April 2014. Later in September the same year, they collaborated with Shopbop in opening a wholesale shop.
Interview With Forbes
The two co-founders and co-CEOs started AYR with the aim of providing high-quality fashion brands at an affordable price. According to an interview with the Forbes magazine, Jac Cameroon stated that they are so many different brands in the market, but the challenge lies in the quality and pricing. The high-quality items are not affordable to everyone while the ones with a good price are not of high quality. Therefore, the two embarked on the journey to provide season-less quality women brands at fair prices.
Their bestselling items include the white poplin popover, the Robe that is a long Italian woolen coat, the powdery blues chambray shirts, and skinny jeans. The following essential covered all the seasons meaning that women will not have to spend more on getting different outfits with the change of seasons.
AYR as an Independent Company
When All Year Round began, they were operating under Bonobos. Before their launch, they had established some good contact with their manufacturing company in Los Angeles, which made them some pairs of jeans. Their first clients were friends who purchased the jeans from a lost in Garment District. In 2015, they had established their customer base, and they moved out of the incubation with Bonobos and started running independently.
Marketing the Brand
They have always relied on the press and word of mouth in marketing their brands. The Forbes fashion editor, their co-founder Max and expert in fashion PR, and the community have also played a vital role in the growth of their company. Their large client’s base includes some renowned figures such as Karlie Kloss, Crissy Teigen, and Leandra Medine. AYR intends to expand their business to include international shipping by 2017.
The brand Fabletics is becoming more and more popular. They are a line of trendy activewear geared to the everyday person. The clothes are well made and are sold at a decent price. This company has only been in business for three years but they are claiming their space in the fashion market.
While the name Fabletics continues to grow, the names Don Ressler and Adam Goldenberg are less known. These two men are the co-founders of Fabletics. They have been friends for years and have worked together on many business ventures in the past. Fabletics, and the parent company JustFab, is another success story they can add to their resumes.
The idea for Fabletics came from an issue in Don Ressler’s personal life. He and his wife have always been active. They were both college athletes and continued to stay active after leaving college. They spend a lot of time in athletic wear and saw that it was all looking the same. There was little variety and not all of the clothes were comfortable to wear. These clothes were not inspiring or motivational.
The Fabletics brand is different from the rest of the athletic clothing brands out there. The clothes are bright, full of color, and comfortable to wear. These are clothes that customers want to wear all day long. The clothes are created with the idea that if people are comfortable in clothes they like, they will want to wear them.
More and more people are changing their lives. They want to eat better and become more active. Fabletics provides clothing that looks good and that people enjoy wearing. When people feel good, they want to do good things. Fabletics wants to create clothing that promotes positive change.
Fabletics is a new company and they are doing great things. They are providing quality clothing that are motivating people to make positive impacts on their own lives. Fabletics is changing the world one customer at a time. Follow along on eCommerce News, or read about Don Ressler himself at his CrunchBase profile.
There’s no doubt that Tom Ford is one of the best fashion designers living today. Although he is known for single-handedly reviving the Gucci brand back in the nineties—and helping to launch the career of supermodel Gisele Bundchen—Ton Ford’s own line has also been a raging success. Perhaps this is why his latest move into directing films hasn’t been that surprising; apparently there is nothing that this talented man can’t do.
However, it also seems as though Ton Ford the director may be unaware that the movie industry tends to have a few more rules than the fashion world. Recently, he ruffled some feathers when his team sent out bottles of his fragrances to promote his new film Nocturnal Animals. With many films in hot contention for Golden Globe nominations, the voters at the Hollywood Foreign Press were undoubtedly deluged with swag.
The issue wasn’t the fact that a gift was sent; the kerfuffle was over the fact that the gifts were pricey items retailing at just under $200. There is a cap that these promotional items are not permitted to exceed—$95. In order to cut down on the cost and make things fair, voters were instructed to send one bottle back. With so many people loyal to Tom Ford’s fashion lines—and his incredibly popular fragrances—it wouldn’t be surprising if some of the recipients sent back an empty box.
Scientists from the University of Central Florida were inspired by the self lacing shoes from the movie Back To The Future. They are developing a way for clothing to store energy to power nano technology without every needing to be plugged in.
Professor Jayan Thomas from UCF received a R&D 100 Award for his development of cables that can store energy like batteries. He then came up with the idea of using that similar technology to combine it with solar cells. He intends to later implement this technology to be used with high tech clothing just like in his favorite movie.
He and his team have been developing thin copper filaments that store energy. The filaments have both solar cells and energy storing layers. The were able to weave such ribbons into spools of yarn. This concept may be able to charge cell phones, connect health tracking devices and other tiny gadgets. This technology could prove to be very useful with electric cars, allowing charging and storing without relying on charging up at stations.
Thomas suggests that such an idea would be useful for military and police uniforms. Soldiers that are deployed in the Middle East are exposed in the sun for long hours, making it ideal to charge the solar cells. Lightweight solar technology will also reduce the need to carry around heavy batteries.
While leather has been a fashionable material for centuries, its cultivation is growing more costly between the costs of raising cattle, the toxic tanning process for hide and the perception of slaughtering an animal. Inspired by these concerns and looking to keep the feel and look of leather en vogue, companies like Mycoworks have looked to mushrooms for alternative materials.
Phil Ross, artist and founder of the company, is working to “grow” leather from mycelium, the dense root portion of mushrooms. Much like cow hide, mycelium is the flesh of a mushroom. Through manipulation of temperature and humidity, Ross’ company has figured out a means by which to make substances that mirror the leather derived from cow, snake and ostrich. In addition to closely resembling actual leather, Ross’ approach costs less energy, makes less of an environmental impact and is biodegradable.
The mycelium is also free to be worked with while it is still growing. This flexibility means that designers can naturally add components like fish-eye rings and zippers without the need for stitching or changing textures. Ross remarks that his company is an example of how art can spawn an entire industry, quipping that many artists can survive if their work is more valuable to businesses than for their inherent artistic quality.
Ross has been crafting mycelia pieces for three decades. While initially drawn to reichi mushrooms for medicinal qualities, Ross soon learned that a diet of sawdust and other wastes could nudge their development into solid, workable materials.
Vegans don’t wear fur, wool or leather, which somewhat limits their fashion choices, however, unless someone lives in a cold region of the nation, fur and wool are not really necessary. Leather is fun though, and until now, there were no synthetic substitutes that didn’t look like cheap plastic. Phil Ross, founder of Mycoworks, is redefining fashion for vegans with his new leather substitute made from mushroom skin.
Durable, water-resistant, breathable and as strong as leather, Ross’ new material, mycelium, has the luxurious feel of leather, yet it contains no animal products. Textures grow into the mushroom skin to give it the appearance of cow or ostrich skins; even features such as zippers are grown right into mycelium, giving it a definite advantage over leather.
Mycelium will appeal to more people than just vegans; anyone who cares about the environment understands that raising livestock is a resource–intensive process, while mycelium incorporates agricultural byproducts, such as pistachio skins, that would otherwise go to waste.
Ross isn’t just making faux leather coats and wallets for vegans, he found that he can grow mycelia in a mold to fashion biodegrade bricks for buildings that insulates against sound and heat, are fire-resistant and are strong enough to stop a bullet. Along with Ross, co-founders Sophia Wang and Eddie Pavlu are interested in making furniture and building materials from reichi mushrooms; there is already a tea room in Germany made mushroom bricks.