Banco BMG is a bank that has a long history in Brazil since 1930. This bank is ran by the Guimaraes family and Ricardo Guimarães is the current president. Under Guimarães’s leadership BMG went from offering mostly wholesale and consumer financing to now focusing heavily on payroll loans. In a payroll loan, employers obtain financing from banks such as Banco BMG and the employers repay the loans by deducting money from employees’ checks. In the early years Banco BMG started out as a bank for retailers and by the 1970s, the bank financed vehicles. By the 1990s, Banco BMG starts to offer nearly exclusively payroll loans while focusing less on consumer financing and vehicles.
Banco BMG’s Partnership With Unibanco
Recently Banco BMG formed a partnership with Itau Unibanco at a value of $1 billion dollars to boost BMG’s ability to offer more payroll loans to customers. The majority of the partnership will be mostly operated by Itau Unibanco and Unibanco will hire most of the managers to head the venture. One benefit of the partnership ia that Unibanco will provide funds to Banco BMG for the purpose of giving out payroll loans.
BMG’s Sports Partnerships
Banco BMG also sponsors a few sports teams and the majority of those teams are in the sport of soccer. Soccer is a huge deal in Brazil and it is only natural that banks such as BMG would be interested in increasing revenue by sponsoring these teams. Sponsorship of teams is a strategic way for banks to make money and it diversifies the kinds of services that a bank would offer.
Some Notes on Ricardo Guimaraes
Ricardo Guimaraes is the president of Banco BMG and he is influential in the direction of the company. He is related to the powerful Guuimaraes family who started Banco BMG in 1930. He was instrumental in getting the bank involved in sports team sponsorship.
Those who bank with Banco BMG have the option of using the BMG card. This card offers decent interest rates and you can use it to shop or pay bills online. Since the BMG card is affiliated with Mastercard, this card will be accepted at any outlet that accepts Mastercard. This card also comes with card protection against identity theft.
In conclusion, Banco BMG is an innovative bank that is one of the most successful in Brazil. Banco BMG made a smart move by cashing in on the payroll loan trend in Latin America and focusing mainly on this kind of lending. Thanks to the leadership of Ricardo Guimaraes, Banco BMG is involved in other ventures including sports team sponsorships. Banco BMG is a bank that understands finance trends and seeks to capitalize on them for revenue.