Maggie Winter and Jac Cameroon co-founded All Year Round (AYR) in 2014. AYR is an e-commerce clothing brand consisting of women’s wear with the major focus on denim. The company has its headquarters in New York City, and it lately opened a new store in Lafayette Street, Soho. The AYR, which is a brother company to Bonobos, launched Guideshop in April 2014. Later in September the same year, they collaborated with Shopbop in opening a wholesale shop.
Interview With Forbes
The two co-founders and co-CEOs started AYR with the aim of providing high-quality fashion brands at an affordable price. According to an interview with the Forbes magazine, Jac Cameroon stated that they are so many different brands in the market, but the challenge lies in the quality and pricing. The high-quality items are not affordable to everyone while the ones with a good price are not of high quality. Therefore, the two embarked on the journey to provide season-less quality women brands at fair prices.
Their bestselling items include the white poplin popover, the Robe that is a long Italian woolen coat, the powdery blues chambray shirts, and skinny jeans. The following essential covered all the seasons meaning that women will not have to spend more on getting different outfits with the change of seasons.
AYR as an Independent Company
When All Year Round began, they were operating under Bonobos. Before their launch, they had established some good contact with their manufacturing company in Los Angeles, which made them some pairs of jeans. Their first clients were friends who purchased the jeans from a lost in Garment District. In 2015, they had established their customer base, and they moved out of the incubation with Bonobos and started running independently.
Marketing the Brand
They have always relied on the press and word of mouth in marketing their brands. The Forbes fashion editor, their co-founder Max and expert in fashion PR, and the community have also played a vital role in the growth of their company. Their large client’s base includes some renowned figures such as Karlie Kloss, Crissy Teigen, and Leandra Medine. AYR intends to expand their business to include international shipping by 2017.