GAP’s New Ad Focuses On Diversity But Misses One Mark

Diversity has long been a big issue when it comes to playing fair in the fashion world. Often times, too few women and men of color are used to model top designs. GAP is trying to change that with a brand new TV ad that visually and effectively brings a lot of famous folks together in every sense of the word in the iconic brand’s jeans and white tees.


There’s just one major flaw that many have noticed, and that pertains to the issue of size. Where is the diversity in different body images in the “Bridging the GAP” campaign?


The famous faces and figures dancing in the ad feature stars like Wiz Khalifa, Adwoa Aboah, Jasmine Sanders, Fernanda Ly, Christie Brinkley, Priyanka Chopra and others. They’re all happy and rockin’ out to the classic song “Sunny,” and it’s a feel good moment:


Sunny, yesterday my life was filled with rain. Sunny, you smiled at me and really eased the pain.


You can catch the one-minute, eight-second GAP commercial here on YouTube.


The campaign was directed by Edward Enninful who is British Vogue’s editor-in-chief. He believe the stars in the ad embody American culture today.


Wiz Khalifa is also featured in a behind-the-scenes GAP moment video where he chats about being an individual and doing his thing when it comes to personal style. If he wants to tattoo his face, he can, etc.


So, why didn’t the fab commercial include people of larger size?


If plus-size women represent 67% of the female population and identify with that body shape, then why the heck was this diverse body size not given a presence in the brand’s ad?


GAP has tried answering the question. A spokeswoman for the brand says the ad celebrates individuality with diverse backgrounds.

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