It was the shot heard around the world. In Beyonce’s visual album Lemonade, she took aim at a potential mistress nicknamed “Becky with the good hair.” In just a few hours, fashion designer Rachel Roy had posted a picture on social media—curiously referring to her good hair. Fans took notice, as Roy had been implicated when the Knowles-Carter crew went to war during the whole elevator debacle at the Met Gala. Onlookers began to buzz that perhaps Rachel Roy was more than just friends with Beyonce’s husband Jay-Z, and Roy’s reaction to Beyonce’s video did nothing to quell those rumors.
Online searches for Rachel Roy surged, and she was immediately deluged with negative comments on all of her social media accounts. After all, Beyonce is known for having the most loyal fanbase of any performer alive today. Affectionately referring to themselves as The Beyhive, Beyonce’s fans bashed all of Roy’s posts.
Some Beyhive enthusiasts even made mistakes, confusing designer Roy with chef Rachael Ray. Now even Ray had to contend with multiple negative comments on her Instagram photos of burgers and other food products. It is a good lesson to any fashion designer, chef or media personality; when Beyonce is involved, the people take notice in a rabid way that even celebrities can’t even understand. Although Rachel Roy was the target of many more online searches this year, there’s no reason to believe that her clothing line benefited as a result of the controversy.