A recent article on Racked discusses women’s fashion and the divide between sample sizing and plus sizing. The majority of American women actually wear sizes that are in between the two, making it hard to shop at many stores. Designers focus on dressing women in one of the two categories and rarely feature styles for the “normal” sized customer.
The “in between” sized woman is not only absent from representation in the fashion world, but in Hollywood as well. If female celebrities are larger than a size zero high fashion model, they are forced into the “plus size star” category, often without their consent. This was the case when Amy Schumer (a size 8) was named in Glamour‘s plus size issue and when model Robyn Lawley (size 12) was lauded for being the first plus size woman featured in Sports Illustrated‘s swimsuit issue. Women must either be model-thin or part of the “fat and sassy” club; designers and the world don’t like the women in between because, in the words of Mindy Kaling, they “lack the self-discipline to be an aesthetic, or the sassy confidence to be a total fatty hedonist.”
Most women I know fit into the “in between” category and it’s true, there is not much representation for average sizes, even for brands that stock them. It is hard to shop when the models do not share your size or body type.