If you’ve gotten a little behind in your New Year’s resolution to work out more, Kylie Jenner’s new campaign for Puma may give you the inspiration to get back on the treadmill.
Recently, the youngest Kardashian took to Instagram to share stunning photos from her latest Puma photoshoot. She signed with the brand in 2016, much to the disapproval of her brother-in-law, rapper and fashion designer Kanye West. Kylie walked in West’s Yeezy fashion shows, and the Yeezy shoes were created in partnership with Adidas, Puma’s rival. Naturally, West felt that Kylie signed with Puma would create a conflict of interest. West even took to Twitter to state that Kylie would stay with Yeezy “1000%,” and that the family would give Puma their “measly million dollars” back, alluding to the notion that Puma was trying to “divide the family.”
However, Jenner has decided to go through with the Puma deal, despite her brother-in-laws passionate tweets. And even though it seems that her decision caused a family rift, she’ll likely make a profit for Puma, since her photos are stunning. Kylie posted some of the looks from her photo shoot on her Instagram page, featuring her in a black athletic body suit, sports bra and patterned tights, mesh half-top, and of course, Puma sneakers in black and gray. Obviously, Jenner’s fit body make the ads more attractive as well.
The shoes are Puma Fierce Strap Swans, which are Puma’s collaboration with the New York City Ballet. The collection will be available online and in stores on February 1.