Ladies and LEGOs

The Lego company and its franchise has been inspiring young minds by encouraging them to build and innovate anything that they can imagine. The Lego Company broke precedents when they started introducing characters with different back stories and occupations to their franchise. According to Amen Clinics, Lego is trying to do more to incorporate more diverse and well-thought-out characters in their lineup. It was two years ago when Lego introduced their first female lab scientist minifigure. Since that was 2013 many at Lego thought it was overdue for a new female character to be introduced into the scientific field in the Lego world. The company has taken substantial steps to address their fans and their interest of having more female minifigures in the scientific Lego field. Research Institute is a fan designed set that incorporated female scientists and received overwhelmingly positive reviews. Lego has been quietly adding more and more women minifigures to the set. Even more characters are slated to be released at the end of the month. Lego doesn’t just want to improve representation for girls and women in the Lego world. The company wants to inspire children in both genders to become whatever it is that they want to be. The company plans on experimenting with releasing different types of occupations that are not normally seen in children’s playsets. The company knows that it is still overwhelmingly marketed to young boys but is trying their hardest to change it.

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