It all started with the search for the right cosmetics. Doe Deere was once just another woman trying to find the perfect make-up. She desired saturated pigments that would pop that were also vegan and cruelty free. She was surprised to stumble across the number of cosmetics lines that are not vegan, such as companies that use blubber or honey in lipsticks. She wanted pigments that looked as though they had been lifted from the pages of a fairytale, with all of the magic and no animal byproducts. When she could not find what she was looking for, she set off to create her own and the Lime Crime cosmetic line was born.
Doe Deere, founder of Lime Crime is a full time beauty entrepreneur. Her cosmetic company celebrates color and embraces a playful spirit. Lime Crime has been featured in Nylon magazine and Deere was named as one of the “Top Inspiring Women Entrepreneurs” by SELF-MADE magazine. This success echoes of that of a fairytale.
Though she has experienced a great amount of success, Doe Deere still recalls her humble beginnings. She started the business with a few hundred dollars and realizes that she would not have been able to build her business empire without the use of the internet. When she began, she was solely an online retailer. She would not have been able to cover the costs of renting a space for a brick and mortar store on a shoestring budget. The use of social media afforded Deere the opportunity to find customers from all around the world. This is ideal for her bold makeup line. A brick and mortar shop that sells such vibrant makeup would only fare well in very specialized markets, but an strong online presence drew women that crave dramatic makeup from all around the globe to her website.
As an entrepreneur, she recognizes that it can be a difficult road for other female entrepreneurs to find their footing in the market. Deere often offers advice to aspiring entrepreneurs or businesses run by women. There is a bit of trial and error. Sometimes you have to try new approaches and fail. Some failure is necessary and humbling, and should always been seen as an opportunity for growth. The key to growing from failure is not to avoid it all together, but to try to not repeat patterns and to not fail in the same manner twice. Above all, it is most important to have the courage to get back up and stand once more in spite of opposition.
Deere is an inspiring figure that reminds us to have fun. We don’t always have to take make up or ourselves so seriously. Life can be hard enough as it is without us being so hard on ourselves. If a bit of glittery eye shadow or high impact lipstick can make you feel like you could grace the pages of a fairytale, why would you want to suppress that? It is never too late to embrace a playful spirit.