McCall’s Continues to Serve the DIY Fashionista

As Paris, New York, London, and Milan get ready for this autumn’s Fashion Week, another branch of the fashion industry is on the alert for the latest trends: it’s McCall’s Pattern Company. In a recent article for the New York Times, columnist Steve Kurutz reminds readers that globe-hopping fashionistas aren’t the only ones interested in the lines of the international fashion houses. DIY sewists also insist upon being kept in the haute-couture loop. McCall’s has been publishing dressmaking patterns for them since 1870 (
McCall’s actually began as a lady’s magazine in 1863, eventually becoming one of the twentieth century’s most popular glossy periodicals for women. But while the magazine finally ceased publication in 2002, the dressmaking aspect of the company is still going strong. McCall’s creates patterns for home sewists, publishing an average of 700 new designs every year. McCall’s features four different lines of fashion: McCall’s, Butterick (targeting the vintage market), Kwik Sew, and Vogue Patterns. (The Vogue brand belongs to Conde Nast, but it has been licensed to McCall’s.) Over the decades Vogue Patterns has featured designs by Givenchy, Christian Dior, and Valentino, allowing the home sewist to wear couture style without having to pay exorbitant prices for it. About half of the patterns in this line are licensed from such well-known companies as Tracy Reese and Rachel Comey.
With the increasing resources available over the internet, McCall’s is now using sites like Pinterest, Facebook, and Instagram, posting its most popular patterns from the past to emphasize its lasting legacy. McCall’s has also begun selling downloadable patterns, bypassing its traditional market in fabric stores.

L’Oreal Plans to Acquire IT Cosmetics for a Record $1.2 Billion

L’Oreal SA will purchase IT Cosmetics for a Record $1.2 billion in one of its biggest acquisitions in eight years. Through this acquisition, the firm will add over 300 makeup and skin-care products to its inventory. IT Cosmetics funded by TSG Consumer Partners, will fall under L’Oreal’s Luxe Division. IT Cosmetics will retain its operation in New Jersey City, where its main offices are headquartered.

Long-term growth plan

The new acquisition is part of L’Oreal’s growth plan as the firm has started to experience modest growth in some parts of Latin America and Asia. The fashion giant was co-founded back in 2008 by a beauty-pageant winner and former television news presenter. In a recent official statement to its customers, IT Cosmetics announced that it had recorded a 56 percent increase in sales to $182 million in the financial year ended in June. Therefore, the firm has registered a growth of around $1 million since 2010. It has earned the loyalty of many clients and transitioned to one of the most recognized brands across the globe. L’Oreal USA’s head, Frederic Roze, is hopeful that the brand will continue to grow.

About L’Oreal

L’Oreal is a firm headquartered in Paris that is investing heavily in North America to offset a slowdown in Brazil and Hong Kong. The company has acquired IT Cosmetics as a way of diversifying its services and expanding its operation.

The deal is a success for TSG Consumer Partners, an independent asset management firm worth nearly $5 billion. The company has cemented a top position in the finance service and investment industry by financing consumer brands. Currently, the company is diversifying its beauty and fashion portfolio.

The Booming Market for Plus-Size Fashion

Plus-size fashionistas rejoice. There’s a growing boom in the fashion industry for plus-sized clothing and designs.

For years, trendy retailers and designers have ignored the plus-size market, leaving bigger women to shop at expensive specialty stores or to resign themselves to wearing frumpy, dowdy clothing.

Now, however, high-profile designers like Christian Siriano are creating fun, fashionable items for women of all sizes. Siriano, who won the fourth season of “Project Runway,” recently collaborated on a line of clothing with retailer Lane Bryant, which focuses on women who are sizes 14 and up.

Other retailers, such as Igigi, Eloquii and Kiyonna have spent years conquering the online market for cute plus-sized clothing.

Several big retailers are joining in. In 2015, Target launched its own line of trendy plus-size clothing with Ava & Viv. In department stores, shoppers can now find plus-size offerings from the likes of Anne Klein, Donna Karan, Oscar de la Renta and Tommy Hilfiger.

Why the sudden rush to tap into this previously ignored market? Money, of course. The size of the average woman in the United States is now a 12, with half of all women over 20 a size 12 or up. Many of these women are younger professionals who want the same fashion choices as their thinner compatriots. That hunger has created a clothing industry worth $17 billion — and growing — in yearly sales.

Next Accessory Trend: Mermaid Crowns

The past few years, teen and young adult fashion has been rife with flower crowns. Aspiring hippies strutted around summer music festivals wearing everything from simple daisy chains to elaborate headbands as large as bouquets. They were so popular they even showed up as a Snapchat filter. Now, though, a different hair accessory has emerged.

Mermaid crowns are suddenly everywhere on Instagram and Etsy, with demand on the most popular Etsy shops being almost more than the artists can handle. These crowns are more like tiaras than the flower crown halo shape and are made of shimmering shells, jewels, crystals, beads, chains, and baubles, most with pieces that dangle down onto the forehead. The crowns are usually tall and ornate and rival the tiaras won by beauty queens. Many wearers pair them with body glitter and paint to complete the magical look.

Mermaid crowns have come on the scene in the midst of a strong mermaid trend in fashion and lifestyle choices. Swim classes where participants learn to take to the water wearing tail fins are all the rage. Cute knitted mermaid tail blankets and cool hued mermaid hair dye jobs have taken over Pinterest and Instagram. Whether it is the influence of Disney’s “The Little Mermaid” on this generation’s childhoods or a world full of sad events that draws young people to the sea, it seems that mermaids are here to stay.

Fashion Makes Circular Pattern

The world of fashion moves in a cyclical pattern. What was popular 20 or 30 years ago comes back into fashion with a slight twist to give it a modern look. Decades that have been joked about for years, like the 80’s, are coming back in style.

Perhaps it’s because we look back and see the sky high bangs and oversized shoulders pads and laugh. There were parts of 80’s style that were less laughable, admirable even. The 80’s was a time when large prints could be mixed with bright colors. Secondhand was also layered on to create one of a kind looks. Today, that is what is coming back, the ability to test the waters of print, color, and shape in layers. Other styles like the puffy, sagging sleeves are coming back paired with a faux leather jumper. It’s a new look that speaks to something familiar. Silhouettes that cling to the body and then flare into a fun bubble skirt, metallic fabric, and pinstripes are making their way onto runways.

Romanticizing a particular era is nothing new. We are now far enough away from the 80’s to forget the parts that we didn’t like, maybe not the hair, but a lot of the other things. Fashion, like many other creative arts, get inspiration from the past. As designers continue to reinvent the wheel, they’re creating clothing that will make the current era stand out. When we know where we have come from we can follow where we might be going.

From Nerdy to Chic: The Budding Popularity of Glasses

Riddle time: What is one essential item that also doubles as a fashion statement? If you answered glasses, you are correct! There was once a time when wearing glasses was considered nerdy and unattractive, but few people can resist the hipster appeal of the necessity today, and with so many styles, who can blame them? Surely popularity often equates to pricey, but with a little research, it is easy to determine where you can find the cheapest yet most stylish shades available! Thankfully, Buzzfeed educated everyone on the top nine:

1. BonLook

Though glasses are a tad pricey compared to others on this list, few can overlook the styles and general quality of the shades. Starting at $99, you are welcome to check out a multitude of styles, colors, and either cosmetic or prescription glasses.

2. 39 Dollar Glasses

You guessed it: These frames start at $39 and are fairly trendy!

3. Coastal

With shades starting at $19, you really cannot go wrong. From flirty to sophisticated, there are glasses for everybody, whether they need them or not.

4. Glasses USA

Starting at $38, this provider offers a multitude of shades as well as contacts. With the ability to ship anywhere in the United States, everybody can take a look…literally.

5. Zenni Optical

Shades at Zenni start at $6.95. The retailer also allows users to upload a photo of themselves to see how these shades will look before they buy them.

6. Express Glasses

Like Zenni, the frames start at $6.95 and rarely exceed that price. Talk about a shopping haul!

7. EyeBuyDirect

The cheapest place on the list is EyeBuyDirect. The glasses start at a low of $6; a multitude of shades and patterns make certain that you will find the pair that is right for you.

8. Goggles4u

$6.95 tends to be a popular price for glasses nowadays, but nobody is really complaining.

9. Marvel Optics

Though they do have shades reminiscent of the comics, Marvel Optics stands on its own in terms of creativity. With glasses starting at $9.95, little can go wrong–except buying around 100 pairs.

Doe Deere Has Made Lime Crime A Success

Doe Deere is the creator of Lime Crime cosmetics. Doe Deere recently did an interview with Galore magazine about her beginnings as a make up artist. She also spoke about how she decided that she wanted to work with make up. Ever since Doe Deere was young, she knew that she liked color. When she was a child she was often found with colors and crayons in her hands. She loved jewelry and dressing up like an adult. She would often wear her mother’s clothes, and she wanted to be able to do her makeup just like her mom. The first real makeup encounter that Doe Deere can remember was when she was nine years old. Deere and her friends were trying to get into the mood of their party, so they got together and pulled out all of her makeup. Deere began to color her face and to make herself look as spooky as possible.

Doe Deere continued with her love for color, and after she graduated from college, she decided to make her own clothing line. Deere named that clothing line Lime Crime. She would wear her own clothing and do her makeup when she was showcasing her clothing. Her fans really liked the way that she did her makeup, and she realized that she liked doing make up even more than she like to sew clothing. Doe Deere was not always that good at makeup. She did a lot of experimenting, but when she found theatrical makeup, she knew that she had to continue with her vision.

Doe Deere is a young woman that was originally born in Russia and she and her family immigrated to the United States. Deere was able to start up her Lime Crime cosmetics line with only a couple hundred dollars and her dream. Doe Deere was named one of Self Magazine’s most influential entrepreneurs, and she feels like that is truly an honor. Not only is Doe Deere a self-starter and an entrepreneur, but she is also a woman that encourages other women to follow their passions and start their own businesses.  She runs all of Lime Crime’s social media, including their prominent Facebook, and Twitter accounts.

Mike Baur Is Leading The Next Generation

Mike Baur is leading the next generation in the financial market. Young and old people alike see no more hope in the financial market. The only thing people see is the fact that failure is evident. This is especially true for people trying to build a business. Just about every new business is gone within 24 months. Mike Baur wants to change that.

One of the ways Mike Baur is changing the entrepreneur industry is by giving one-on-one and even group coaching in the field on being a business owner. This coaching can take place in person or through the use of technology. This coaching program has been developed through Mike’s Swiss Start Up Business Program. This program teaches the full art of being an entrepreneur. The coaching program is separate entity of that.

The coaching that Mike Baur offers is not expensive at all. Moreover, Mike guarantees that the strategies you will learn will cause your business to boost within 30 days or less. If this does not happen, Mike will be ready and willing to give you all of your money back.

If you don’t have a business, do not be discouraged. This coaching program is for you. All you have to do is want a business, and Mike Baur and his team will be willing to work with you. For example, you will learn how to hire the right people for your person. The coaching program will teach you what to look for during an interview and how to conduct yourself when you do not find the right fit. You will also learn how to hire great contractors at low rates to build your physical business. Mike will explain why it is better the buy an abandon building sometimes rather than a ready-made business.

You will also learn many financial secrets to keep both sales and profits up high. All of the secrets you will learn about properly building and running a business Mike himself has used for years, and they have all worked for him. These secrets have worked for hundreds and thousands of other people, too. A lot of these people were skeptical at first, especially because it costs a little bit of money to become part of the coaching program. However, these individuals were soon able to see that they were strategically applying all of the secrets they learned through Mike. They then noticed the amazing boost in their profits.

Soothing Comfort For The Lips

If you’re looking for a way to moisturize the lips without adding a lot of color that you would see with lipstick, then consider lip balm. since the skin on the lips is thinner than that on the rest of the body, you probably see that it will crack and dry out easily. Lip balm can help soothe cracked lips, healing them in a short time. This will also help to decrease the embarrassment of chapped and cracked lips as there are times that the lips can bleed and appear swollen.

Thin lips can appear fuller if you use a lip balm that has a gloss effect. You can add shine to lips that are dull. Some products contain SPF protection. This is important as the lips often burn faster if you’re in the sun than other areas of the body.

Evolution of Smooth is a company that makes the small round containers of lip balm known as EOS. They come in various flavors, such as strawberry, blueberry and mint. These small containers are easy to use on the lips as there is a round ball of lip balm set inside a plastic piece with a round lid on top. See,

The EOS lip balm has a high amount of vitamin E and Shea butter, which can smooth the lips. All of the lip balms by the company are made with natural ingredients and are hypoallergenic. You can discover that EOS is a product that leaves a natural feeling on the lips while offering the protection that is needed. Learn more about EOS products, visit and their Amazon product page.


Miracle of Shea Butter

There are so many beauty products on the market, it can be quit difficult to decipher not only what’s best for your body, but also what is worth the investment. Shea butter, a natural vitamin A skin cream, is an absolute super product when it comes to giving your skin the nutrients it needs.

The same sebaceous glands found in your skin to help keep it moisturized are also present in shea butter, making this one of the best products you can find to keep your skin smooth and soft. It can even help those afflicted with eczema or psoriasis who have particularly dry and irritated skin. Shea butter can not only remedy dry skin, but can also help preserve the natural oils already present in the skin. However, shea butter has benefits far beyond its moisturizing capabilities. Due to the concentration of vitamin A, shea butter can also help to lessen the appearance of blemishes and wrinkles, sooth skin allergies and bites, and expedite the healing of wounds and burns.

One certainly needs to be aware though that not all shea butters are created equally. Some companies will attempt to make the texture or smell of shea butter more appealing by adding unnatural products, but in doing so disrupt the natural chemical components and therefore lessen the effectiveness of the product. Eugenia Shea, a family owned company with roots in both Ghana and America, sets itself aside from these cheap products, as it is made with 100 percent pure ingredients. Their products are composed of four main ingredients: shea butter, shea oil, baobab oil, and moringa oil. These ingredients are rich in vitamins and minerals which complement each other in order to give your skin optimal nourishment. Depending on your needs, Eugenia offers three types of Shea butter: everyday, pregnancy strength, and dermatological strength.

Eugenia Shea goes beyond providing benefits for the skin, as it helps provide economic opportunities for women in Ghana. The company does this through an education fund, to which they donate 15 percent of their profits. The family owned business strives to continuously help empower women through their products and through their social platforms.