Rihanna has stepped into the fashion industry to challenge a lot of ideas that have plagued the industry for the longest time. One idea that she is currently challenging is the idea that darker shades are not seen as beautiful and will not sell. Rihanna has known this to be false. She has set out to prove to the fashion and beauty industry once and for all that darker skin tones can sell beauty. This is one of the reasons that she has set up Fenty Beauty. With Fenty Beauty, she has proven the industry wrong and has sold a lot of items.
One thing that has been shown is that the dark Fenty Beauty foundations have sold out everywhere. It does help that Rihanna is a successful household name. She has sold a lot of records and made a name for herself in the entertainment industry. Therefore, when people see her name attached to something, they are going to buy it. However, it is the thought and the reason behind the brand that has inspired her to bring forth something that is going to change the industry for the better.
One of the most important things that need to happen in the fashion industry is that it needs to become diverse. After all, beauty is going to have a lot of diversity. Fortunately, other industries are leaving room for diversity to people so that they can actually make their image known to people. Rihanna’s Fenty Beauty is one step in the right direction for the fashion and beauty industry.