One of the things that many businesses have to face is that the customer is looking for the best it can get. Therefore, if one company is not offering the best, then the customer is going to find another company that will offer what he is looking for. For the fashion industry, a lot of companies that are U.S. based have been hurting as a result of fast fashion. For one thing, fast fashion has brought forth something that has been lacking in U.S. stores. One example is that with U.S. based stores, people have to wait a few months until the trends that have been shown on the runway are interpreted. Also, not every trend is brought forth from the runway to the stores.
Fast fashion has changed the face of fashion. For one thing, stores like H&M have offered new trends almost as fast as within two weeks of them being shown on the runway. Also, they have managed to bring these trends out to people for prices they can afford. To make it even better, they really push the limits of fashion where other companies have played it safe for far too long. Stores like Abercrombie have stuck with the old formula. Fast fashion has decided to use their creativity in order to bring something new that actually challenges people.
Now, other companies like Abercrombie has decided to try to adopt some of the practices of fast fashion in order to bring out more new designs to customers. One thing about fast fashion is that it is very popular among people. A lot of people are dressed in impressive ways from stores like Urban Outfitters, Zara, and H&M. Abercrombie is hoping to become one of the companies that are filled with elegant clothes.