As listed on his Facebook, Bernardo Chua is from the Philippines and has worked for years in multilevel marketing. He worked first with Gano Excel as an executive in the Philippines. After three years, he helped expand Gano Excel across Hong Kong, Canada and finally the United States. In 2003, Bernardo Chua moved to California and became president of Gano Excel USA.
At first he struggled to get the U.S. Operation off the ground, this changed when Bernardo Chua brought in Joven Cabasag. This is where Bernardo’s true expertise in multilevel marketing came in handy. Bernardo Chua is excellent at bringing in the leadership needed to help grow a company to the next level. Joven Casabag has more than 15 years of MLM experience and brought new energy to the company to help create its “healthy coffee” model. This puts it into place a five-level deep marketing structure specifically tailored to the U.S. Market.
More problems persisted in April 2004, the FDA warned the company about its claims that its products help detect hidden diseases and help remove excess cholesterol and toxins from the body. In February 2005, Gano Excel issued a recall and allergy alert concerning some of its products. This was because Health Canada, the government health agency of Canada, conducted tests revealing the presence of milk protein, which was not stated on the product label.
Ganoderma Lucidium is a healthful mushroom with over 4000 year old history, health claims of medicinal use in Asia; which is backed by numerous modern scientific studies. But, the clinical studies necessary for a FDA review have not been done. Therefore, no FDA health claims can be made yet. Bernardo Chua realized Gano Excel was going to do fine in the U.S., but was never going to reach to its full potential. Not only with FDA problems, but, Bernardo Chua realized Gano Excel being grounded in Asian culture, was going to have more problems. Asian culture is different from U.S. Culture, he felt Gano Excel would have difficulties adapting to the U.S. market.
Bernardo Chua had to leave Gano Excel, which in 2008 was when Organo Gold was founded with headquarters in Vancouver, British Columbia. The Organo Gold leadership is more American than Asian unlike Gano Excel and are task-oriented. The company sells Certified Organic Ganoderma Lucidium through many of their coffees, teas, nutraceuticals and personal care products. Organo Gold currently works in over 35 countries and is privately held. Bernardo is now the CEO of Organo Gold and has made the company succeed as a network-marketing corporation. His knowledge of Ganoderma Lucidium has made Organo Gold company able to reach out to other countries.