There’s no doubt that Tom Ford is one of the best fashion designers living today. Although he is known for single-handedly reviving the Gucci brand back in the nineties—and helping to launch the career of supermodel Gisele Bundchen—Ton Ford’s own line has also been a raging success. Perhaps this is why his latest move into directing films hasn’t been that surprising; apparently there is nothing that this talented man can’t do.
However, it also seems as though Ton Ford the director may be unaware that the movie industry tends to have a few more rules than the fashion world. Recently, he ruffled some feathers when his team sent out bottles of his fragrances to promote his new film Nocturnal Animals. With many films in hot contention for Golden Globe nominations, the voters at the Hollywood Foreign Press were undoubtedly deluged with swag.
The issue wasn’t the fact that a gift was sent; the kerfuffle was over the fact that the gifts were pricey items retailing at just under $200. There is a cap that these promotional items are not permitted to exceed—$95. In order to cut down on the cost and make things fair, voters were instructed to send one bottle back. With so many people loyal to Tom Ford’s fashion lines—and his incredibly popular fragrances—it wouldn’t be surprising if some of the recipients sent back an empty box.