Last Thursday, Nike Women’s Instagram account posted a photo featuring a plus sized model. Paloma Elesser, a New York-based model from Muse Management’s plus sized division, is shown wearing Nike leggings and one of the brand’s new sports bra styles. Women of larger sizes are mostly absent from fashion campaigns and especially activewear ads, so this post is pretty groundbreaking.
The post was unique in that, unlike many instances of plus sized models popping up in “regular” fashion campaigns, there was no mention of the model’s size. The caption referred only to the product being modeled, as it should be. What’s more, the caption discussed how to know if you are wearing the correct size sports bra and included a link to further help on the topic. While the post obviously aims to sell Nike products, the post was actually helpful to its customers and shows that the company cares about their well-being, not just making sales. It was an overall empowering post for women of all shapes and sizes. This image will hopefully encourage the account’s 4.8 million followers, as well as women across the world, to accept and love their bodies while living a healthy and fit lifestyle.
Aside from body-shaming haters, other complaints about the post come from fellow curvy women. They lament the fact that many of Nike’s sports bras including the one Elesser wears are only available up to a size XL, equivalent to a DD/E cup size. While there is still a long way to go for representation in fashion, this is a step in the right direction.